PR and Innovation Emerge as Key Issues in NFT Adoption, Says Web3 Executives  

ByTim Russert

Jul 20, 2024
PR and Innovation Emerge as Key Issues in NFT Adoption, Says Web3 Executives  

Web3 experts acknowledge obstacles that hinder widespread NFT adoption, urging developers to embrace the latest narratives, enhance reputation, and streamline user experiences.

Nonfungible token (NFTs) might have solidified their status within crypto. However, Web3 professionals are confident that obstacles avert the wider adoption of the asset class. 

Web3 professionals are certain that the absence of new narratives, intricate user experience, and reputation issues of the vast Web space prevent more mass nonfungible token (NFT) adoption. A digital media resource approached experts working in the space to know their thoughts concerning what prevents the broader adoption of NFTs. Besides, they sought to know what could be done to address the obstacles.


Absence of Innovation and New Narratives

Dave Catudal, the co-founder of Lyvely, a social monetization platform, believes that new narratives and additional innovation are required in the space. He noted that the absence of innovation and a fresh narrative in the space have made adopters reluctant. 

Further, Catudal claimed that the market has a PR rather than a ‘tech issue.’ Scams, bloated hypes, and the risk of bad actors initially ended the industry, and developers must reinvent nonfungible token tools for their original worth in developing marketable and traceable digital assets. 

COZ’s chief executive officer and co-founder Tyler Adams had the same opinion. Nevertheless, he thinks the wider Web3 space’s reputation impacts the nonfungible token space. He also noted that the reputation of all that entails Web3 is the primary obstacle. Sadly, the deeds of a few impact the community’s image as a whole. 

Intricate Experience for Non-tech Users 

James Toledano, Savl’s chief operating officer, thinks that the intricate process of developing, purchasing, and managing nonfungible tokens is a major barrier to adoption. According to the executives, this can be threatening for non-technical users. Toledano said that simplifying these processes is critical. 

Qiibee’s co-founder and chief executive officer, Gabriele Giancola, thinks that nonfungible tokens have technical intricacies and hype-enhanced perceptions. According to the official, the space should illustrate the NFT’s tangible benefits by stressing their practical applications. 

Reclaiming Nonfungible Token

Dr. Alun Evans, LAOS Network’s co-founder, highlighted the importance of ‘reclaiming the term NFT.’ According to him, the term is often linked to digital collectibles. He noted that besides that being one use case, there are several others, from tradeable items in virtual worlds and games to ticketing, certification, and tokenizing actual-world assets.

In the meantime, Justin Banon, the founder of Fermin Protocol, a decentralized infrastructure network, thinks that the space is currently overcoming obstacles such as complicated user experience, demand, and market understanding. 

Banon claimed that NFT’s demand issue will be addressed by the next complete cycle, while the complex user experience problem has already improved considerably. In the meantime, he is confident that as Web3 tech firms continue mainstreaming, the market will have more understanding concerning nonfungible tokens.


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